Making (Air)Waves
The Big 12 gets dedicated, 24/7 stations on streaming radio and TV.
The Big 12 Conference recently partnered with the radio-oriented streaming service TuneIn to launch Big 12 Radio, a 24/7 streaming station dedicated to covering news and happenings throughout the conference.
The conference is also launching Big 12 Studios through its YouTube channel, as well through Roku and Samsung TV. In addition to in-game footage, highlights and expert analysis, the channel will feature profiles of current and former Big 12 student-athletes, giving a full, in-depth picture of both the sport and the people who play it.