University of Arizona Homecoming is an annual event that welcomes back alumni along with students and community members to celebrate long-held traditions that uphold the mission of the university.
What's New?
- New event schedule that features Lighting of "A" Mountain on Thursday
- Updated tent map for the Wildcat for Life Tailgate
- Monthly info sessions to learn about Homecoming events and resources
- Office hours and additional resources including an online toolkit
The Strategy
The Philanthropy and Alumni Engagement (PAE) department will begin to market Homecoming to alumni beginning with a "Save the Date" mention in the May Alumni Insider. Homecoming will continue to be marketed in email communications throughout the summer. Beginning with the August Alumni Insider, PAE will begin to include registration calls to action in email communications to all alumni.
Social Media
Social media posts from the @arizonaalumni and @supportuaz channels will begin this summer with full social marketing efforts kicking up in August to coincide with the start of the fall semester. A social media toolkit will be provided for featuring a timeline, sample posts as well as access to photos, videos and graphics.
Direct Mail
A reunion save-the-date along with an official invite to all 50th reunion members along with Silver and Sage Society members.
Annual Giving
Reunion members will be asked to donate in support of their class gift.
Colleges and Partners
There will be opportunities to advertise events on the central Homecoming page as well as participate in the Wildcat for Life Tailgate by hosting tents and performing on the main stage.
Community
All events, especially the Lighting of "A" Mountain, will be advertised to the larger community through social media and print advertisements.
Toolkit & Guides
The toolkit contains all the assets you and your team might need to promote Homecoming across the web, in emails, social media and beyond. You can also find tip sheets and guides to support your work this fall.
Dates, Timelines & Deadlines
Review important dates and deadlines including central Homecoming events, information sessions and email send dates.
Submit an Event
Fill out the form to request an event registration form and/or to have your unit's event listed on the Alumni Homecoming calendar. By filling out this form, you will also opt into co-marketing activities and central marketing promotion. This form is designed to capture all the information required to support your Homecoming event.
Wildcat for Life Tailgate Showcase
Take advantage of these opportunities to showcase your college or unit during Homecoming festivities! Showcase your dean, your faculty and even your students with the following options:
- Stage time
- Tent space on the Mall
Frequently Asked Questions
Explore the frequently asked questions regarding tent reservations, activation stations, event calendar submissions, reunions and more. Still have questions? Reach out to us at
homecoming@al.arizona.edu and we will respond promptly.
Volunteer at Homecoming
We'd love to have you join us in making our Homecoming events Ever Wild! This form is for staff, faculty and volunteers in our alumni network to help establish your availability and preferences.